Adidas is suffering after bidding goodbye to Kanye West. The brand and the celebrity majorly uplifted each other with their Yeezy collaboration, which began in 2015. The partnership became super successful, making billions of dollars in revenue, which came to an end due to West’s controversial statements and will probably result in a loss of $1.3 billion for the brand.
Adidas has a lot to cover after the gap left by Kanye West. There is an expectation of the company to lose about $1.3 billion in revenue due to the split. The $28.8 billion worth of brand is planning to come up with a new plan to boost its sales in 2023, the failure of which could cost $534 million in operating profits along with one-off costs of $213 million. If all this does come to reality, it could be a total of around $750 million.