Pickup Trucks Lead US Auto Sales

Celebrating its 75th anniversary this year, the Ford F-Series is no less than an American icon.

Ford’s immensely popular line of pickup trucks has been the best-selling truck for 46 consecutive years and the country’s best-selling vehicle for the last 41 years. And since it’s very hard to overtake an F-Series truck, both literally and figuratively, the F-Series will once again be America’s number 1 vehicle this year.

According to Car and Driver, Ford sold 573,370 units of its heavyweight truck in the first nine months of 2023, including 12,260 electric F-150 Lightning trucks. In a testament to America’s love of pickup trucks, the F-Series is trailed by the Chevy Silverado and the Ram Pickup in second and third place, before the Toyota RAV4 is the first non-heavy-duty vehicle in this year’s ranking of best-selling cars and trucks.

The very essence of the pickup truck embodies the spirit of the country itself – bold, ambitious and unyielding. In recent years, the market for pickup trucks has expanded beyond traditional demographics. Their appeal now extends to urban dwellers, outdoor enthusiasts and even environmentally conscious consumers with the introduction of electric pickup trucks.